Use Analytics to Put Your Social Media on Cruise Control
- Conference Year
- Online Northwest 2017
- Session
- 5
- Type
- Lightning Talk
- Presenters
- Adele Larson, Portland State University
- Abstract
This session will discuss how you can easily use analytic data on Facebook and Twitter to improve user engagement. Developing a workflow around social media analytics will help you reach out to your audience – and keep track of what is working, and what is not.
- Engage users while keeping your communications higher-education focused – no cat pictures required
- Spend minimal time maintaining social media when you know your peak times and topics
- Utilize trending topics to highlight unique collections or library/campus events
- Learning Outcomes
- Learn how to read and compare social media analytics.
- Develop a workflow to minimize time spent.
- "Partner" with other active groups to promote library collections and events.
- Links