The Design of Library Things: Creating a Cohesive Brand Identity for your Library
- Conference Year
- Online Northwest 2017
- Session
- 2
- Type
- Breakout Session
- Presenters
- Stacy Taylor, Central Washington University
- Maureen Rust, Central Washington University
- Abstract
Establishing a cohesive visual look for your library improves recognition, engagement, and trust among your community. But presenting a unified appearance can be a challenge when there are a wide variety of faculty and staff members creating promotional and marketing materials. In this session we’ll explore the challenges faced and lessons learned as the Brooks Library developed, revised, and ultimately implemented a library-wide brand identity to establish standards and best practices for the design and tone of the library’s print and digital content. Attendees will receive access to our approved Brand Identity, including helpful resources used.
- Learning Outcomes
- How to put together a Brand Identity task force.
- Considerations to take when developing the content.
- Resources used to guide the process and inform best practices.
- Challenges met in adopting organization-wide policies and procedures.
- Links